THE BACKROOM
𖤣.𖥧.𖡼.⚘

Welcome to The Backroom! This space holds the projects that used to be Annabel’s pride and joy, now resting happily as relics of different chapters. Whether polished or flawed, they all played a part in building the road that led her here.

Singapore Airlines & KrisFlyer Social

Lego: The Right Excuse

KrisFlyer: Miles of Possibilities

KrisFlyer: Music to Your Years

OCBC Cycle 2024: Activation Ideas

OCBC: CSL Office Wall

UPON: The Shadow Issue

Penguin: Sound Out

Bengawan Solo Rebranding

Wolfgang Weingart

Space Oddity

© 2026 Annabel Siagian. Copyrights. All rights reserved.