Bengawan Solo
Rebranding Project

Bengawan Solo is a confectionery shop in Singapore that sells traditional kuehs. The concept for the rebranding was inspired by one of their famous product, Pandan Roll Cake and by Singapore’s national flower, orchid. With the intention of inviting youth to be interested in traditional kuehs, modern and minimalist design style is used in this project. The colours used are mainly vibrant with the intention to capture attention. Variations of gradients are used across various touch point to be more playful with the colours.
School project (2019)
LASALLE College of the Arts

Brand Identity
Packaging Design
Graphic Design