OCBC: CSL Office Dress Up

Consumer Secured Lending (CSL) is a loan service offered by OCBC to assist customers in their mortgage or car ownership journey.

How can we cultivate an engaging environment to inspire customers during when they’re visiting the office? To address this, we developed a concept centered around the "from dream to reality" idea, aiming to provide visiting customers with an inspiring journey and to ensure the customers that we are here to assist them turning their dreams come true.
Client: OCBC

Agency: GOVT Singapore

Year: 2023
Art Direction
Graphic Design