OCBC Cycle 2024: Activation

OCBC Cycle is an annual cycling event, hosted by OCBC that offers cyclists the opportunities to cycle on closed roads with scenic views. This brief aims to generate talkability for OCBC cycle and ultimately to increase the equity of the OCBC brand.

Think you’ll only see one idea? I’ll give you 4 ideas instead!
Client: OCBC

Agency: GOVT Singapore

Year: 2023
Advertising Campaign
PR Campaign