AAMS: AdMarCom Festival 2024
Logo and Brand Identity Design

The Singapore AdMarCom Festival is an annual event that celebrates creativity in the Advertising, Marketing and Communication industry amongst professionals, students, and industry veterans.

For this year, the logo design was inspired by how being creative has not always been an easy straightforward journey. The new logo symbolizes the transformative journey of creativity whereby the projector encapsulates the dynamic nature of the creative process – the evolution from a small idea into a grand masterpiece. Lastly, this logo also celebrates the intricate and inspiring path we've crossed in our creative endeavors.

Read more here︎︎︎
Client: AAMS (Association of Advertising and Marketing Singapore)

Agency: GOVT Singapore

Year: 2023
Logo Design
Brand Identity