Gojek: For Students, By Students
Made for Students and by students
Together with Gojek and Forsman&Bodenfors, the 925 campaign aims to promote Gojek as an accessible ride and encourage students (and the general public) to ride Gojek during off-peak hours by offering discounts for rides between 9AM–5PM.
Now the question is: How do we get students like us to ride Gojek?
Divided into three teams (design, video and audio), we were given a chance to conceptualize ideas that would attract and speaks to our peers. Not only do we get to control the campaign's design, but we also become the talent of our campaign.
Read more about the campaign here︎︎︎
Read the article on Mothership︎︎︎
Made for Students and by students
Together with Gojek and Forsman&Bodenfors, the 925 campaign aims to promote Gojek as an accessible ride and encourage students (and the general public) to ride Gojek during off-peak hours by offering discounts for rides between 9AM–5PM.
Now the question is: How do we get students like us to ride Gojek?
Divided into three teams (design, video and audio), we were given a chance to conceptualize ideas that would attract and speaks to our peers. Not only do we get to control the campaign's design, but we also become the talent of our campaign.
Read more about the campaign here︎︎︎
Read the article on Mothership︎︎︎
© Gojek Singapore
© Gojek Singapore
Thanks to Gojek, we get to see our work featured all around Singapore!
© Gojek Singapore
