Since I was nine, I somehow became the designated PowerPoint designer for every group project. I made stop motion and music videos for my dad’s birthday, ran fan accounts and happily spent hours editing graphics on my phone for my favourite artists ദ്ദി •⩊• )

Turns out, I was accidentally training to become an Art Director.

Now I get to do the same thing, except with real people, real clients, and real problems to solve. I love creating work that makes people feel something, whether that's curiosity, joy or simply wanting to share it ⊹ ࣪ ˖

When I need to escape the screens, I'm usually walking through parks, at a local gig or concert, listening to horror podcasts or trying to keep my plants alive. Recently, I've also been getting into pottery and learning that glazing is a lot harder than it looks.


Experience
TBWA Singapore
Jr. Art Director (May 2024–present)

GOVT Singapore
Jr. Art Director (Oct 2022–Apr 2024)

Forsman&Bodenfors Singapore
Creative Intern (May–Jul 2021)

Wunderman Thompson Indonesia
Graphic Design Intern (Jul–Aug 2019)

Education
BA(Hons) Design Communication (2020–2022)
LASALLE College of the Arts, Singapore

Diploma in Design Communication (2017–2020)
LASALLE College of the Arts, Singapore

Achievements
Top 10 Shortlisted team at the LIA Creative Liaisons Young Creative Competition (2026)
Young Ones Student Awards (2023)︎︎︎
Indigo Awards (2023)︎︎︎
The Crowbar Awards (2022)
Winner of the D&AD New Blood Portfolio Picks 2022
(Mixed Disciplines)

Collaboration
Gojek: 925 Campaign (2022)︎︎︎

Involvement/Exhibition
Your Design Space (YDS) Showcase, library@orchard (2022)
The LASALLE Show (2022)
Compositing Negatives (Exhibition), Singapore Art Week (2021)
The LASALLE Show (2020)
Prypress: 34 x S Publication (2019)
Share-a-Meal by Compassion Fund Singapore (2019)
Singapore Sports Hub: For Youth By Youth (2019)
CDC Painting Smiles Mural (2018)
LASALLE Open House Exhibition (2018)

Clients
Singapore Airlines • KrisFlyer • OCBC • NTUC FairPrice • Gojek • FedEx • Hilton • Keppel • Mandai X • Disney • Solar Power

Full resume available upon request.


︎Click me if you can︎


Although often associated with that creepy doll, Annabelle, I can promise that I have no association with her nor as creepy as her ︎