Hello! My name is Annabel—a creative and visual designer based in Singapore︎

I enjoy coming up with creative solutions and finding ways to communicate ideas and stories through design. I believe that design and advertising is a powerful tool as it creates an emotional effect that can change people’s lives and connect them through creative solutions. 

If I’m not designing or having to think creatively, I like to watch crime/thriller series or horror podcasts while knitting a scarf. If I have some energy, I would like to go to nature and take some time off the screen. Also, I’m currently learning on how to take care of plants :)

GOVT Singapore
Jr. Art Director (Oct 2022–Present)

Forsman&Bodenfors Singapore
Creative Intern (May–Jul 2021)

Wunderman Thompson Indonesia
Graphic Design Intern (Jul–Aug 2019)

BA(Hons) Design Communication (2020–2022)
LASALLE College of the Arts, Singapore

Diploma in Design Communication (2017–2020)
LASALLE College of the Arts, Singapore

Young Ones Student Awards (2023)︎︎︎
Indigo Awards (2023)︎︎︎
The Crowbar Awards (2022)
Winner of the D&AD New Blood Portfolio Picks 2022
(Mixed Disciplines)︎︎︎

Gojek: 925 Campaign (2022)︎︎︎

Your Design Space (YDS) Showcase, library@orchard (2022) The LASALLE Show (2022)
Compositing Negatives (Exhibition), Singapore Art Week (2021)
The LASALLE Show (2020)
Prypress: 34 x S Publication (2019)
Share-a-Meal by Compassion Fund Singapore (2019)
Singapore Sports Hub: For Youth By Youth (2019)
CDC Painting Smiles Mural (2018)
LASALLE Open House Exhibition (2018)

Although often associated with that creepy doll, Annabelle, I can promise that I have no association with her nor as creepy as her ︎