Hello! My name is Annabel—a creative and visual designer based in Singapore︎


I enjoy coming up with creative solutions and finding ways to communicate ideas and stories through design. I believe that design and advertising is a powerful tool as it creates an emotional effect that can change people’s lives and connect them through creative solutions. 

When I'm not doing any design or brainstorming ideas, you'll find me escaping the screens by either strolling around in parks, vibing at concerts or local gigs, or just staying at home with a good horror/crime series while knitting a scarf. Oh, and lately, I've been trying my hand at keeping my plants alive︎ 


Experience
TBWA Singapore
Jr. Art Director (May 2024–present)

GOVT Singapore
Jr. Art Director (Oct 2022–Apr 2024)

Forsman&Bodenfors Singapore
Creative Intern (May–Jul 2021)

Wunderman Thompson Indonesia
Graphic Design Intern (Jul–Aug 2019)

Education
BA(Hons) Design Communication (2020–2022)
LASALLE College of the Arts, Singapore

Diploma in Design Communication (2017–2020)
LASALLE College of the Arts, Singapore

Achievements
Young Ones Student Awards (2023)︎︎︎
Indigo Awards (2023)︎︎︎
The Crowbar Awards (2022)
Winner of the D&AD New Blood Portfolio Picks 2022
(Mixed Disciplines)︎︎︎

Collaboration
Gojek: 925 Campaign (2022)︎︎︎

Involvement/Exhibition
Your Design Space (YDS) Showcase, library@orchard (2022) The LASALLE Show (2022)
Compositing Negatives (Exhibition), Singapore Art Week (2021)
The LASALLE Show (2020)
Prypress: 34 x S Publication (2019)
Share-a-Meal by Compassion Fund Singapore (2019)
Singapore Sports Hub: For Youth By Youth (2019)
CDC Painting Smiles Mural (2018)
LASALLE Open House Exhibition (2018)

Full resume available upon request.


︎Click me if you can︎

Although often associated with that creepy doll, Annabelle, I can promise that I have no association with her nor as creepy as her ︎