Singapore Airlines & KrisFlyer: Social Media Compilation

Compilation of social media content done for Singapore Airlines and KrisFlyer, where I conceptualized, art-directed + designed the execution and sometimes animated too ︎︎
Clients:
Singapore Airlines 
KrisFlyer

Agency: TBWA Singapore

Year: 2024-present

Art Direction
Social Media
︎︎︎Singapore Airlines: Instagram
Christmas 2024: Concept, Art Direction, Animation Easter 2025: Concept, Art Direction, Animation Deepavali 2025: Concept, Art Direction, Animation Hari Raya 2026: Concept, Art Direction Trendjack-Swipe Animation: Art Direction, Design Hari Raya Haji: Concept, Art Direction Tales of Curious Souvenirs Ep 1: Concept, Art Direction Tales of Curious Souvenirs Ep 2: Concept, Art Direction Tales of Curious Souvenirs Ep 3: Concept, Art Direction Out of the Group Chat Ep 1: Art Direction, Design Out of the Group Chat Ep 2: Art Direction, Design Out of the Group Chat Ep 3: Art Direction, Design Trendjack-Swipe Animation: Art Direction, Design Trendjack: Art Direction, Animation Trendjack: Art Direction End Of Year Wrap Up: Concept, Art Direction Trendjack: Concept, Art Direction SG60: Concept, Art Direction, Animation SG60: Concept, Art Direction, Design SG60: Concept, Art Direction, Design SG60: Concept, Art Direction, Animation

Copywriters: Jeng Yi Sow, Ana Rios, Asif Ansar, Shi Wei Tan, Celine Lim, Wei Zi Chin, Rebecca Harbick, Gerald Jian
Content Creators: Natasha Kailavhani, David Geh, Adrian Lee, Shibly Zulkifli
Creative Directors: Germaine Chen, Lauren Lim

︎︎︎Singapore Airlines: TikTok


Concept and video editing: Annabel Siagian (me)
Content Creator: David Geh
Copywriters: Ana Rios, Jeng Yi Sow, Celine Lim

︎︎︎KrisFlyer 


Concept, art direction and video editing: Annabel Siagian (me)
Copywriters: Priscilla Liew, Asif Ansar
Creative Directors: Germaine Chen, Peter Callaghan