KrisFlyer Thru Your Eyes

The idea of seeing something from someone else's perspective is always interesting and eye-opening. It triggers curiosity, resets what you know and sparks new ideas.

KrisFlyer brings the same offerings to everyone, but how one experiences it is solely their own. Through this content series, we highlight the delight derived from these experiences from different points of view to show how anyone can have a sense of ownership and enjoy these offerings in their own unique ways.

'KrisFlyer Through Your Eyes' is a series where members share their personal experience of a KrisFlyer activity through the lens of a disposable camera. Through candid shots and inner thoughts, we get to live the experience through their eyes.

Click on the images below to watch the video︎︎︎

Client: KrisFlyer

Agency: TBWA Singapore

Year: 2026
 
Art Direction
Social Media

Copywriter: Shi Wei Tan and Jeng Yi Sow
Junior Art Director: Annabel Siagian (me)
Creative Director: Germaine Chen
Content Creator: Jin Wee Ong, Natasha Kalaivhani, Amirul Daniel, Sery Jamali, Luqman Nurhakim and David Geh
Brand Manager: SeoHyun Choi, Charmaine Lim and Joyce Wong