Project Noctourism

'Project Noctourism' is a manga-inspired content series featuring the stories of a solo traveller rediscovering the meaning of travel via noctourism, where the night becomes an introspective, expansive world that flourishes after sundown.

Instead of chasing immersion through the lens of a camera, we follow the journey of a manga character to see and hear a world of feelings and discovery that no lens can capture.

Each story ends mid-revelation. By design.

Because the night doesn't give you answers. It asks you questions. And the only way to finish these stories is to venture out and find your own. And realise that even your adventure is only half-written in the stars.
Client: Singapore Airlines

Agency: TBWA Singapore

Year: 2025

Art Direction
Social Media

Watch all episodes here︎︎︎

˖ ࣪ ⊹︎Beautiful stills to appreciate︎⊹ ࣪ ˖



If you only seize the day. The world will always be half-travelled.

Senior Copywriter: JengYi Sow
Junior Art Director: Annabel Siagian (me)
Junior Content Creator: Jinwee Ong
Creative Director: Germaine Chen
Brand Manager: Rosaline Wang & Seo Hyun Choi
Illustrator: @yorkily_ (on Instagram)